analyst, influencer & advisor
Guessing is costing you invaluable time & money
Stop Guessing & Start Scaling
get the sales, marketing or technology advice you need to help grow your business
MOST Companies Get it Wrong.
The majority of B2B technology firms fail to properly position, communicate, sell, or market their products & services to their ideal target. Many firms lack the expertise or insights to properly package, productize or articulate their value proposition and differentiators at scale to the relevant audience.
Top Pitfalls Include:
- Confusing value proposition
- Selling technology & features instead of value and outcome
- Poor market fit or pricing model
- Unclear buyer personas & messaging
- Inconsistent sales process, target audience or pitch
- Sales methodologies that don’t close sales
- Incomplete or one-dimensional sales & marketing plan
- Lack of key industry relationships
Get the coaching you need to grow effectively. Schedule a quick triage call with us to discuss further.
Expertise Areas
Go-to-Market, Marketing, Media & Messaging Strategy
Sales Process, Pipeline Management & Demand Gen
CX, AI, Emerging Technology & The Future of Work
About Me...
I run multiple professional associations & media companies with over 130k members worldwide, where I’m fortunate to be able to glean insights from dozens of monthly discussions with senior executives across the globe to help you grow & scale your organization effectively.
I’ve been able to help hundreds of companies over 20+ years, from SMBs and start-ups to the Fortune 500, on a variety of topics including brand positioning, product & service design; go-to-market, marketing & sales strategies; messaging and media plans; demand generation, sales process & pipeline management; personal & professional growth; as well as trending technology topics like AI, Automation, Future of Work & Customer Experience.
Dan Goodstein
Experience
Services I Provide For My Clients
Marketing Health Check
& Roadmap
Assess your current go-to-market strategy or marketing efforts, get an industry benchmark & art of the possible session to uncover opportunities and develop an ongoing Roadmap
Peer-to-Peer Groups
Join peer-to-peer networking groups, office hours & Masterminds
Sales Health Check & Roadmap
Assess your current sales strategy, process, pitch or pipeline, get an industry benchmark & art of the possible session to uncover opportunities and develop an ongoing Roadmap
Coaching Sessions
Weekly or bi-weekly 1-on-1 sessions to guide you on a variety of topics
AI, CX or Automation Program Assessment
Assess your current current automation, AI or CX program, get industry benchmark & art of the possible session to uncover opportunities and develop an ongoing Roadmap
Fractional Hire
Hire Dan on a fractional basis
as a CXO or senior advisor
Potential Assessment & Coaching Areas Include:
- Go-to-Market Strategy/Market Fit
- Productization, Pricing & Positioning Strategy
- Messaging & Differentiation
- Content, Media & Thought Leadership Plans
- Sales Strategy
- Sales Pitch, Process or Pipeline Review
- Lead Generation & Business Development
- Analyst/Advisor & Industry Relations Program
- Partner Acquisition & Partnering Models
Getting Started is Easy...
User Reviews
Getting Started is Easy...
Schedule Quick Triage Chat
Define a Game Plan
Implement & Support
Scaling a Tech Business is HARD.
The smartest entrepreneurs and business leaders struggle with scalable growth.
You need to get your technology & services just right. Then your marketing message, then your sales pitch, then your products, then your team, your sales & marketing strategies, campaigns, management and operations.
Most of these businesses fail because they neglect to focus on the right areas and bring in the right people in order to help them get on the right path quickly enough. And let’s face it, most tech leaders don’t have the go-to-market experience, bandwidth or industry insights to effectively go it alone.
Nor should you. Accelerate your path to success by leveraging years of tech industry sales & marketing experience, insights from our global network of 130k+ executives and what’s worked for others in your shoes.
Schedule your triage call and let’s get started identifying the next steps to help you scale effectively. Simply click below to schedule a 20-minute intro call.
-Dan
Top 9 Must-Have Go-to-Market Strategies for Tech Firms
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