analyst, influencer & advisor

Guessing is costing you invaluable time & money

Stop Guessing & Start Scaling

Leverage 20+ years of experience & thousands of regular customer conversations to
get the sales, marketing or technology advice you need to help grow your business

MOST Companies Get it Wrong.

The majority of B2B technology firms fail to properly position, communicate, sell, or market their products & services to their ideal target. Many firms lack the expertise or insights to properly package, productize or articulate their value proposition and differentiators at scale to the relevant audience.

Top Pitfalls Include:

Confusing value proposition
Selling technology & features instead of value and outcome
Poor market fit or pricing model
Unclear buyer personas & messaging
Inconsistent sales process, target audience or pitch
Sales methodologies that don’t close sales
Incomplete or one-dimensional sales & marketing plan
Lack of key industry relationships

These issues are just a few of the root causes as to why technology firms struggle to scale.

Get the coaching you need to grow effectively. Schedule a quick triage call with us to discuss further.

Expertise Areas

Go-to-Market, Marketing, Media & Messaging Strategy

Sales Process, Pipeline Management & Demand Gen

CX, AI, Emerging Technology & The Future of Work

23 +

Monthly Executive Chats

120 k

Followers

200 +

Companies Helped

About Me...

I run multiple professional associations & media companies with over 130k members worldwide, where I’m fortunate to be able to glean insights from dozens of monthly discussions with senior executives across the globe to help you grow & scale your organization effectively.

I’ve been able to help hundreds of companies over 20+ years, from SMBs and start-ups to the Fortune 500, on a variety of topics including brand positioning, product & service design; go-to-market, marketing & sales strategies; messaging and media plans; demand generation, sales process & pipeline management; personal & professional growth; as well as trending technology topics like AI, Automation, Future of Work & Customer Experience.

Dan Goodstein

Chief

Revenue

Marketing

Strategy

Operations

Officer

Years of
Experience

Services I Provide For My Clients

Potential Assessment & Coaching Areas Include:

Go-to-Market Strategy/Market Fit
Productization, Pricing & Positioning Strategy
Messaging & Differentiation
Content, Media & Thought Leadership Plans
Sales Strategy
Sales Pitch, Process or Pipeline Review
Lead Generation & Business Development
Analyst/Advisor & Industry Relations Program
Partner Acquisition & Partnering Models

User Reviews

Getting Started is Easy...

Schedule Quick Triage Chat

Introductory 20-minute discussion to identify top priorities, issues & ensure chemistry

Define a Game Plan

We'll share our insights & craft a recommended gameplan to help you address & resolve the key issues we've identified

Implement & Support

Ongoing advice, assistance & mentorship in achieving agreed upon goals

Scaling a Tech Business is HARD.

The smartest entrepreneurs and business leaders struggle with scalable growth.

You need to get your technology & services just right. Then your marketing message, then your sales pitch, then your products, then your team, your sales & marketing strategies, campaigns, management and operations.

Most of these businesses fail because they neglect to focus on the right areas and bring in the right people in order to help them get on the right path quickly enough. And let’s face it, most tech leaders don’t have the go-to-market experience, bandwidth or industry insights to effectively go it alone.

Nor should you. Accelerate your path to success by leveraging years of tech industry sales & marketing experience, insights from our global network of 130k+ executives and what’s worked for others in your shoes.

Schedule your triage call and let’s get started identifying the next steps to help you scale effectively. Simply click below to schedule a 20-minute intro call.
-Dan